In perhaps the most creative and authoritative book on selling brands ever written, international business experts Keith Lincoln, Anthony Aconis and Lars Thomassen, reveal how the world's most successful brands sell themselves to today's increasingly demanding shoppers and retailers. As the world of[...]

Who are the world's best retail brands? Is there a formula for success you can learn from? This book helps you find the key factors that can make you successful. It encourages you to become 'retail obsessed' and to think strategically, creatively and operationally in a retail context.[...]